Laughter and rewards are effective ways to draw interest and donations to your crowdfunding cause. With humor or a clever approach, you are more likely to create memorable connections and motivate people to lend support. To help spark ideas, read how seven outstanding fundraisers gained attention and thanked donors with fun and creativity.
To provide meals and health services to students, the nonprofit organization A Well-Fed World encouraged contributions with two incentives. At the beginning of the fundraiser description, they promoted a matching grant that would double the impact of all online donations. In addition, they featured thank-you gifts for donors who contributed $10, $150 or $250.
Actor Stephen Amell, star of the “Arrow” TV series, created a raffle open only to donors of this fundraiser, which helps the Grindrod family while their brave little girl battles brain cancer. In this video on Facebook, he invited people to enter to win an Arrow statue by donating $5 and posting messages of support on Kiara’s fundraiser page. When the raffle raised $47,000, Stephen extended it and added more prizes!
Kirk and Sarah Wilson organized a “puzzle fundraiser” that exceeded their goal of $25,000 to adopt a child from China. For each $25 donation, they wrote the donor’s name on a puzzle piece. Now the 1,000-piece puzzle serves as “a neat keepsake, so our child can see how many people love and invested in him/her.”
To assist Heather Bailes with expenses during her cancer treatment, organizers developed a clever raffle. Entry was available to everyone who donated $50, and the prize was 10% of the total amount raised. Plus, if the fundraiser reached its goal, organizers promised to wear Speedos at the raffle drawing, and post the video on YouTube!
When people shared a #GrowTheFarm video with their social network, they gained a chance to be featured on the organization’s website and social media channels. Organizers also offered a range of rewards, encouraging contributions of $20 and up for this fund to teach independent filmmaking to teens in the foster care system.
A three-time national champion tackle football team suddenly needed to self-fund their upcoming season. To invite online donations from fans, crowdfunding incentives ranged from game tickets to thanking donors on the team’s website.
“Because laughter is the best medicine.” Two crowdfunding organizers used slapstick fun to raise $5,500 to support their aunt, Kathy Gregory, as she battles cancer. With each dollar donated, people voted for which organizer should dump gallons of pudding on the other… on video… while in costume as their favorite characters, Joker and Harley Quinn!
We hope these fun examples help you see how creativity can lead to fundraising success. Ready to start a fundraiser for someone you know? Create Your Free Fundraiser today. Discover how crowdfunding works, or get more fundraising ideas on the site.