Highlighting your fundraiser on Facebook lets you tap into a massive global community that loves to share information and support great causes. To be successful, your approach to promotion needs to differ from how you might normally share other things. Our tips make it simple for you to learn how to use Facebook to share your story and attract online donations.
1. Start a Facebook Page for Your Fundraiser
Separate your crowdfunding cause from your own personal Facebook page. Create a dedicated community page where viewers can quickly understand the need for help and find out more. This also makes it easy for those who care about your cause to follow your personal and fundraising journey.
2. Post Frequently on Facebook
Most Facebook users look at updates as quick ways to brighten the day. Consider each update a chance to make your fundraiser memorable to viewers. Use text, images and videos to tell your story, convey emotions and invite empathy.
Keep your Facebook updates flowing with a frequency of several posts a week. Stick to a limit of one post daily (unless major events are happening in a brief span of time). You can use details from your YouCaring fundraiser page. Just make sure your Facebook messages are brief, since users typically scroll through posts on their phones.
3. Keep Content Upbeat
All fundraiser beneficiaries and organizers go through adversity and tough times along their journey. Still, it’s human nature that people love to cheer on the bravery, grit and optimism of others. When you communicate about hardships, stay mindful of your audience. Try to add positive notes and aspects of the experiences, and what kind of help would lift your spirits, so that they are able to respond in kind.
4. Minimize Promotion on Your Personal Facebook Page
On your own page, talk about your online fundraiser only on occasion. People in your social network may feel overwhelmed by continually hearing about fundraising. When you do feature it on your personal page, point viewers to the dedicated cause page to learn more.
5. Build Your Cause’s Social Network
Establish Facebook connections with people who have had a similar experience and appreciate the importance of raising awareness about your situation.
Identify Facebook pages for similar fundraisers and people who can relate to your experiences. “Like” their pages and comment to show your interest and support. Invite them to follow your page as well.
Reach out to pages associated with your network, colleges you attended, former employers, associations, etc. all most likely have Facebook pages that can extend your page’s reach.
Post details that will help others see what they have in common with you, such as context about the community or medical condition involved.
For more social media tips, read our blog post about how to use social networking for fundraising.
Take your promotions offline, ask your friends and family to build awareness for your Facebook page through their social networks
6. Invite Everyone to Share Your Crowdfunding Updates
Facebook users are quick to share content that they care about with their own connections. In your updates, request that viewers spread the word. Asking viewers to “Like” or share your status can help raise awareness. Also, in every update that encourages online donations, be sure to feature the URL of your YouCaring fundraiser page.
In addition, make your content so inspirational that people naturally want to share your story. Catch their eyes. Touch their hearts. Videos and photos are especially powerful motivators!
7. Use Facebook Insights to Monitor Your Page
At the top of your page, click on Insights for a quick look at the results your posts are generating. Use the metrics to identify which ones get the best response, and create more like these. Notice also which posts get little attention, and avoid them in the future.