With more than 1 billion users and more than 4 billion videos watched daily, YouTube offers a huge opportunity to network and share your crowdfunding cause. By making videos that stand out on this social media channel, you can rapidly attract support for your online fundraising efforts.
Successful fundraiser videos move viewers to make donations and spread the word on their social networks. To learn more about the basics, don’t miss our blog post about how video boosts crowdfunding campaign success.
Today, we’re here to help you learn how simple it is to make the most of YouTube as a social network.
1. Make Videos that Catch Attention
YouTube videos attract viewers for many different reasons, including the uniqueness, creativity, or compelling nature of the content. Viewers are especially drawn to stories that explain something they want to know, make them laugh or cry, or create a connection with a person, community or topic that interests them.
To attract views, plan your video content to fit these desires. As more viewers watch, interact with and share your videos, they will help spread awareness of your online fundraising cause.
YouTube has created a resource center for nonprofits, including links to set up a YouTube channel and guides to featuring your cause. For advice about the process of video creation, read the article “6 Tips to Create a Top-Notch Crowdfunding Video” on Entrepreneur.
2. Keep Adding Fresh Content
With each new piece of content, your YouTube channel offers more value to visitors and builds visibility. Regular updates build loyalty in a community devoted to watching and sharing fresh, engaging videos.
Identify various aspects of your story to feature on YouTube. For inspiration, watch videos of other YouCaring fundraisers.
Use different styles. For example, record yourself sharing news in one. Make one a brief interview with family members of the person in need. Another could show photos of the beneficiary with loved ones, with a favorite song as the soundtrack.
Short videos fit well with people’s attention spans. This approach helps broaden the appeal by tailoring particular content to different audiences.
Avoid repetition. Focus on how the beneficiary is doing since the last video. Share celebrations, hardships and progress toward the fundraising goal.
3. Create Effective Titles and Descriptions
A video’s title and description help make it easy to find. They serve as its headline and introduction on your YouTube page and in online search results when people look for topics similar to your cause.
Most people will decide whether a video is a “must-see” after a quick glance at these details. So take time to craft them thoughtfully, with the goal of getting people to hit “play” on your video. Include hashtags and words that are common search terms, catch attention, express emotions, help people relate to your situation and convey unique details.
4. Expand the Reach of Your Fundraiser Videos
The contents of your YouTube channel serve as wonderful tools for online promotion. Start by adding your videos to your YouCaring fundraiser page. Feature them in social media updates and blog posts (on your own blog or others that are related).
5. Ask for Specific Assistance
In each video, mention the particular ways you’d like viewers to lend support. By naming the ways you hope people will respond after they watch your video, a friendly “call to action” can do wonders for your cause.
Ask viewers to make online donations and visit your YouCaring fundraiser page.
Request that people share your videos with their social networks.
Encourage people to subscribe to your YouTube channel, Like your videos and add comments with messages of support for your beneficiary.
Add annotations to your video. These can be links or notes that show up in your video at specific times. Use them to link to your fundraiser or to ask for assistance during your video.
6. Develop YouTube Friendships
Befriend your audience by thanking viewers in videos and in comments. Be social by responding to comments people post about your videos and by visiting their pages.
Also, subscribe to YouTube channels that relate to your online fundraising cause. Watch their videos, Like and comment on them, and share them with others. Add your own videos on other channels, if you’re confident that it’s appropriate to do so. Don’t spam anyone with your content. If you’re unsure, post a brief message to invite people to visit your page.
7. Crowd + Fun = More Views of Your Crowdfunding Video
The more, the merrier! Making videos with other YouTube users is a great way to develop connections, have fun and build visibility. Since each participant should be excited to share the video with their own social network, they can expand your online fundraising reach rapidly.
Collaborate on a video with people who are going through similar experiences.
Connect with a popular YouTuber and create a video that promotes your channels together.
Recruit a group, company or friends to help tell your story.
To start raising money online for someone you know, Create Your Fundraiser today. And be sure to use these tips when you make videos to promote it!