Compelling images can instantly develop understanding, spark empathy and inspire action. Yet many fundraisers are unsure how to utilize images to increase donations. With our advice, you can learn how to select inspiring images that drive donations to your crowdfunding campaign.
Image Quality Drives Crowdfunding Success Stories
In the blink of an eye, images help potential donors gain an understanding of your campaign and why help is needed. At the end of this post, you can see a few stellar photos that have helped YouCaring fundraisers get funding online.
Image quality is very important to fundraising for a cause online. It will help you attract attention to your campaign and also increase your chance of being considered for print or online media coverage.
What does image quality even mean? Think large, clear, high-resolution images that will appeal to donors. There are three aspects of “clear” that you need to know:
- Take or find crisp shots that are in focus and without blur.
- Make sure the photos clearly show and focus on the person, group or area that your online fundraiser will help.
- Use photos that have good lighting.
Choose a cover shot that is bright so it stands out and draws people in to see your gallery. Images that are large and bold at full size create a powerful positive impact on screens. Viewers will skip tiny, dark or blurry photos. Avoid any images that would make people squint or reach for a magnifying glass.
Better Image Usage Helps Your Crowdfunding Campaign Get Funding Online
Images are one of your greatest tools for attracting and persuading donors to lend support. That means more is better. Not everyone is drawn to the same things, so featuring a variety of images will broaden the appeal of your cause.
Numerous images let you show many interesting aspects of your cause and the people behind it. For example, The Fearless Cassidy Fund shared wonderful photos, artwork, messages and media coverage.
Quality images also make it simple for others to spread the word about your online fundraiser. People are inspired by and want to share beautiful images! Don’t miss our blog posts about how to use social networking for fundraising and our checklist for a successful fundraising website. Also, check out our guide to honest storytelling that drives donations.