Social Networking Tips to Raise Money
Are you ready to find your crowd with crowdfunding? With a few clicks, you can share your fundraising story easily, instantly, widely and for free. And through social networking websites, the speed of global crowdfunding generosity can outpace word-of-mouth efforts.
Your social networking contacts can share, highlight and amplify your message — along with introducing their connections to your cause. You never know who your story may inspire. YouCaring supporters often turn out to be strangers who learned about a fundraiser online and offered support because there was a quick and easy way to contribute.
Sharing Socially: How to Start Today
Wondering how or where to start? Our social networking tips can help you raise money for your cause.
1. YouCaring Tools on Your Fundraiser Page
Our simple tools — which already live on your YouCaring fundraiser page — make it easy to let yourself shine on some of the top social networking sites. Buttons in the “Spread the word!” sidebar make posting easy on Facebook, Twitter and Google+. In addition, the “Grab our widget” button shows you code and instructions for using it on your own website. Also, give your fundraiser a name that is easy for donors to search (hint: use the beneficiary’s first and last name, in addition to a unique description of the cause).
2. Hashtags Help
A good “hashtag” allows people to search through billions of posts and tweets by topic. All you have to do is add a “#” symbol followed by one to a few words (with no spaces), such as #adoption #medicalexpenses #helpmefundraise #supportmycause. When you include your hashtag in social networking messages, it makes your fundraiser easier to find and to share.
3. Social Networking Site Posts
Most popular social networking websites offer free accounts, with registration that only takes a minute or two. As you compose messages, tell your story with candor and heartfelt spirit. Words, photos and videos that foster an emotional connection can inspire people to support and promote your fundraiser. Here’s how to make your cause stand out on some of the most popular sites:
- Create a status update with a sentence or two about your fundraiser, a great personal photo that helps tell your story, and the URL link to your YouCaring page. And be sure to feature your personalized hashtag.
- Make your update public to get more views. Ask friends to share your update with their contacts, too.
- Post updates to your wall, start a group to support your cause, and/or create an event and invite your friends.
- Write a few short tweets about your campaign. Include a relevant hashtag and abbreviate the URL link to your campaign page. You can visit this Twitter page for tips on creating tweets, links and more.
- Post tweets at various times of the week. Check which ones get responses or retweets, and apply your learnings to your next round of tweets.
- Keep the total message under 140 characters (including spaces!) so that it’s quick and easy for others to retweet your entire message.
- Post a message with great personal photos and link to your campaign page (the length could be similar to your Facebook post).
- Create circles and events related to your cause. Use hashtags to make your messages part of trending topics.
- Most Instagram posts just contain photos and captions, usually with hashtags. Include the link to your fundraiser, of course. Feel free to use multiple hashtags (#tryseveral) on this network.
- Keep your captions concise so that your message is clear and easy to understand.
- You can even create a quick video to share.
4. Expand Your Network
Social media is a powerful opportunity to reach out, connect and engage with people beyond your own circle. You can find supporters and influencers who have similar passions, interests and affiliations.
To see how people are using social networking to raise money for their fundraisers, learn about current fundraisers, and get tips to make yours successful, follow YouCaring on Facebook, Twitter and Google+.
Fundraiser, meet world: Every fundraiser can shine on social networking websites.