As the leader in free online fundraising, we bring together communities of all kinds for personal fundraising and grassroots philanthropy. Whether the beneficiary of your YouCaring fundraiser lives nearby or halfway around the world, rallying your local community can create fantastic support and loyal promoters for your cause.
The key to success: Make it fun to fundraise for good together! With our creative fundraising ideas, it’s simple to learn how to start informing your community, inspiring support and encouraging participation.
Ask Friends and Trusted Connections to Spread the Word
People are more likely to donate to a personal fundraising cause for someone they know, or if they find out about it through a trusted connection.
- Tell everyone about your cause. Neighbors, colleagues and each person you meet in you day can help by lending support or spreading the word.
- Ask friends to tell others about your need for help. Also, make outreach easy for them by sharing the link to your YouCaring fundraiser page, photos and videos that help tell your story, and frequent updates.
- Be respectful in requesting help in spreading the word. Mass emails or repetitive messages on social media can end up looking like spam. The most likely advocates are your close friends and contacts who have expressed support for your cause. It’s best to approach them in personal conversation or a private message, rather than an mass email or public message on social media.
For related tips, read our blog posts about how to use social networking for fundraising and why crowdfunding is for everyone, not just techies.
Broad Local Outreach Expands Your Audience
Create a flyer that displays your fundraising request. Make it easy to read from a distance, especially the website address of your fundraiser page.
At places that you frequent, ask people to post a flyer and talk up your cause. Also, reach out to diverse community resources and gathering places.
- Local newspapers, radio stations, sporting events, community boards and newsletters have diverse audiences interested in helping their neighbors.
- Schools, community centers, clubs and membership organizations are great channels for reaching extensive social networks.
- Grocery stores, coffee shops, libraries and gyms often have neighborhood bulletin boards.
Make It Fun to Fundraise Together
Excitement, social time and fun add up to effective fundraising events. Charitable sport tournaments, concerts, dinners, barbecues, tailgate parties, car washes, bake sales, yard sales and auctions are great fundraiser event ideas for rallying your local communities.
To get your creativity flowing, take a look at how four YouCaring fundraisers are benefiting from fun events:
The more, the merrier. From a “Kegs for Kancer” ’80s-themed aerobics dance party and online auction to a comedy show benefit, fun events have helped raise more than $195,000 for Help Pat Placzek get life-saving cancer treatment! Next up: a comedy podcast and an evening of contemporary, street dance and visual arts. To see how these organizers promote their cause online, check out the Facebook Community page Help Save Pat Placzek.
Host a fun fitness event. The Fort Collins, Colorado, cycling club is gearing up to bike for Wanda’s Ride beneficiary Wanda Roche, who was paralyzed following a bicycling accident. Taking place this August, the annual benefit assists Wanda with recovering her health, mobility and independence.
Good times, good food, good cause. An April brat fry and bake sale and a March pub crawl gathered the Madison, Wisconsin, community in support of the fundraiser Team Kyle: Searching for a Cure.
Make a celebration a benefit event. A Georgia restaurant chose Peyton Greene Leukemia Fund as beneficiary of its annual Easter celebration. Local families helped the Greene family by enjoying the holiday together, complete with a free buffet, Easter egg hunts, silent and live auction, live music, and commemorative T-shirts.
Share Your Gratitude
Following each event, let people know how their help made a difference. Write a short note about event results, your appreciation of everyone’s participation, and the next step toward your goal. Include the website address of your fundraiser page so readers can stay informed. Email your note to everyone who promoted or attended the event, and mail it to anyone who provided a mailing address during the event. Share it on Facebook, Twitter, and your blog. On your fundraiser page, post a similar update of event highlights, photos and videos.