When a crisis blindsides us, our finances can take a swift hit. Knowing how to raise money quickly with crowdfunding can ease the stress, restoring hope in the midst of disaster. Here are our top tips for raising money quickly with crowdfunding.
1. Ask for help
Face it, it takes significant time and energy to deal with an emergency—and its aftermath. If at all possible, ask trusted friends and family to help raise funds on your behalf. A dedicated team is much more likely to raise funds quickly, in part because a team’s combined network of friends can have an effect far greater than one person’s circle can achieve. (Note that the tips below apply just as well to fundraisers run by a team as those run by one person.)
2. Outline your plan
Before you dive in with crowdfunding, It’s important to have a basic plan that clarifies what you need, why you need it, how you’ll tell your story, and who you’ll reach out to. To begin:
- Identify a clear fundraising goal, including the amount you need to raise.
- Gather details that will help you convey your story with clarity and emotion.
- Make lists of people to reach out to, and creative ideas for making them care.
3. Create a free online fundraiser
Crowdfunding is the swiftest route to finding support for personal and charitable causes. Thousands of people have raised money quickly on YouCaring’s compassionate crowdfunding platform. We help people deal with disasters and emergencies every day, and we never take a penny of the money you raise for ourselves.
4. Choose a title that invites donors in
People often decide whether to visit your YouCaring page based on the name of your fundraiser. The name appears in the URL and in search results for similar fundraisers. When naming your fundraiser, be sure to include the name of your beneficiary and some key inspirational words that relate to your cause. For more naming tips, check out this article on Great Ideas for Naming Your Fundraiser.
5. Make your cause easy to find—and understand
Write a description of no less than 400, and no more than 1,000, words. Succinctly explain the goal of your fundraiser, the urgency of the situation, why donations are essential, and exactly how the funds will be used.
- At 400 to 1,000 words, your fundraiser page will show up more often in search results.
- A concise description won’t overwhelm potential donors with information.
- Broaden your appeal to attract a wider range of donors. For example, post details in both French and English if your desired audience includes French speakers.
- Direct people to your cause by sharing your YouCaring fundraiser page address, also known as a URL. In each message about your cause, feature the URL, making it easy for people to quickly find your page, learn more, and make donations.
6. Use inspiring images and videos
Photos and videos have amazing power to help people instantly connect with your beneficiary and relate emotionally to your cause.
- Each photo you add creates a more vibrant picture of the situation, giving viewers a deeper understanding of the need for help.
- Videos can build emotional connections more quickly than any other form of communication. You can make them easily on most camera phones.
- Images are as wonderful ways for you (and supporters) to introduce your story on social networking channels.
- To see how easy it is to add and share images on YouCaring, read this article on How to Crop a Photo for Your Fundraiser.
7. Help people decide to donate
Look at your donation page through the eyes of potential donors. If you were seeing it for the first time, would it inspire you to donate?
- Be specific about how and why donations will make all the difference.
- Tell your story succinctly, but with enough details and images to help people see the world from your beneficiary’s perspective.
- Add updates every few days, telling donors how your beneficiary is doing, noting progress toward the fundraising goal, and posting content from social media.
8. Accelerate awareness using social media
Simple tools on your YouCaring fundraiser page make it easy to share your story on social media. Ask your supporters to share your messages with their own friends, and feature your fundraiser’s URL in all messages.
- Facebook offers several ways to boost visibility in just a few clicks. Target your outreach to specific Facebook pages that relate to your cause. Adjust your Facebook page settings for maximum visibility. For just a few dollars, you can sponsor a Facebook post to reach people interested in causes like yours. Find out more in Facebook Fundraising 101.
- For quick tips on using other social media channels, read The Power of Promoting Your Fundraiser Online, Seven Tips for Online Fundraising on YouTube, and Seven Steps to Using Twitter for Online Fundraising.
- Reach out to people and groups through their social channels and private messages. To raise money quickly in a crisis, sometimes you have to move outside your comfort zone and ask people to help—and they almost always will.
9. Spread the word in person
Create a flyer or postcard that introduces your cause and features your URL. Hand it out to appropriate people. Ask local stores and community centers to post it. Knock on doors throughout your neighborhood to request donations.
10. Attract news coverage
Read our Five Tips for Writing Your Fundraiser Press Release. Look to see which news outlets and journalists cover topics related to your cause, and write a press release to interest them. Email it to them directly, and follow up by phone, email, or social media. Start with local press, and expand outward as you grow. If you know people who know people, don’t be afraid to ask for an introduction.
Give your press release a wider audience by paying to distribute it to a wide range of reporters and news publications. PRNewswire, PRWeb, and other paid press release sites make distribution easy. Many also offer tools to make your news release more likely to show up in search results. Prices depend on the audience you want to reach, and the number of optional services added.
11. Thank your supporters
Expressing gratitude on your fundraiser page helps people understand the difference their contributions are making. It can even inspire them to donate again, or spread the word to friends. Plus, potential supporters will see what it’s like to be part of your story. Check out these 20 Affordable Ways to Thank Donors for ideas on how to say thank you for donations.
With these tips as your guide, create your free fundraiser today. For more fundraising advice, take a look at these ideas. you need to raise money in a pinch, crowdfunding is your solution. And now that you know how to raise money fast, let’s get started. Create your free fundraiser today. For more fundraising advice read these ideas.