One of the keys to raising more funds is to give your campaign a compelling name that succinctly tells your story—and makes it easy to find in a search.
On our platform, we’ve seen how far a great campaign name can go toward fundraising success. When naming your online fundraiser, pair an effective name with our other fundraising ideas and tips to maximize attention, shares, and donations.
Have you ever searched for an old friend online, but found it nearly impossible because she had a very common name? The same thing can happen to people searching for your fundraiser.
To make your fundraiser easy to discover, choose a name that’s clear and distinct. One good approach is to use a combination of terms that people are familiar with (words people are likely to use when looking for a cause like yours) and words that are unique to your campaign.
When raising money for individuals or groups, it’s critically important to include the name of the person or group in need. On YouCaring, people routinely search for online fundraisers by typing in the first and last name of the beneficiary—so make sure to include the beneficiary’s name in your title when naming your online fundraiser.
Adding a name to the title also tells an authentic story, imparting a personal touch that people find compelling—whether they know the person or not. Wouldn’t you be more likely to donate to a campaign called “Life-Saving Surgery for Jane Doe” than one called “Surgery Fundraiser” or even “Help Me Pay for Surgery”?
The name of your online fundraiser is more than a headline on your campaign page. Like the title of a book, it can either attract or repel people. Many will decide whether to click through and read about your cause based solely on your fundraiser’s name.
To inspire more clicks, use words that spark curiosity or compassion, tell a story, and inspire action. If appropriate, be clever and make it fun. What makes your fundraiser different from similar causes? Which words get to the heart of how your fundraiser will change someone’s life? Check out some real YouCaring examples:
- Get Dancing Dan Back On His Feet!
- Help Ensure Black Lives Matter IN DC!
- A Brand New Day: Kevin & Katie’s Adoption Sprint
- #BayAreaUnite for California Fire Relief
Model it after others
An easy way to find inspiration when naming your online fundraiser is to look at successful fundraisers with strong, compelling names. Take a look at successful YouCaring fundraisers like these to get naming ideas:
- Kelsey Can! Join us in her fight to conquer AML – Leukemia
- Building the Bociks through Adoption
- Help Fulfill Ally Hooten’s Legacy
- Finley’s miracle surgery to get her dancing legs
Once you’ve come up with a few potential names, run them by people you trust for feedback and ideas. Evaluate all the finalists against a checklist of must-have qualities. Your list might include:
- Does it stands out from the crowd?
- Is it clear and unique?
- Is it easily searchable?
- Does it tell a story, or at least hint at one?
- Is it quickly understandable?
- Does it make you want to read more or learn more?
- If it’s for a person, does it include his or her name?
- Does it inspire action?
- If you saw it, would you want to share it?
We’re here to help you learn how to make a donation page that gets great results. For more advice and ideas on how to start a fundraiser online, check out our top fundraising tips.