Many people wonder how to start a fundraiser online that attracts donors. It’s simple: give your cause an effective name that is easy to find.
Names have dramatic impact upon the success of online fundraising for individuals. With these fundraising ideas about how to raise money online for a person by choosing the right name, you can draw the attention of more potential donors.
How To Make Your Fundraiser Easy To Find
Pick a name that makes it easy for people to discover your fundraiser. Titles that are more searchable can help you get funding online by reaching more potential donors when they search online. Choose words that they are likely to use when they are looking for a cause like yours.
Names Matter to Successful Online Fundraising
A title that features the name of the person in need is key for how to raise money online for a person. People almost always search for online fundraisers by typing in the first and last name of the beneficiary, so make sure to include them. In addition, making the title personal encourages attention by friends and strangers. For example, a cause titled “Jane Doe Tuition Fund” tells a more specific, individual story than one titled “Education Fundraiser.”
The name that you give to your online fundraiser does more than headline your campaign page. It will be part of the URL page link that you share at every opportunity, along with each message you share via email or social networking websites. Like the title of a book, its influence is massive in drawing people’s interest. Many people will decide whether to read about your cause based solely on your fundraiser’s name.
To catch people’s attention, choose words that are inspirational, descriptive and clever. What makes your fundraiser different from similar causes? Which words get to the heart of how your fundraiser will change someone’s life?
Keep It Simple
Pick a name that stands out. Keep it to only a few essential words, yet share enough detail to resonate with potential donors. At a glance, does your name make readers want to learn more? Will your title be quickly understood when you write it as a hashtag? If your name generates interest in social media messages, it will help draw visitors to your fundraiser page.
We’re here to help you learn how to make a donation page that gets great results. For more advice and ideas on how to start a fundraiser online, check out our fundraising tips.