What difference does duration make to your crowdfunding success? Your fundraiser deadline is a handy tool for attracting online donations. Here’s what you need to know to set a deadline that motivates supporters.
How Your Fundraiser Deadline Affects Online Donations
Crowdfunding donations are often impulse decisions. During a first visit to your fundraiser page, an urgent deadline influences visitors to lend support. Located near the top on your fundraiser page, it draws attention within the first seconds of a page visit.
When people receive requests of any kind, the natural reaction is to identify the deadline, and then wait until time is running out. With a fundraising deadline that conveys a sense of urgency, your page will motivate more people to act quickly.
To add to the sense of urgency, explain the reason for the duration of your fundraiser in the description. These details help readers relate to your situation and feel ready to proceed with making donation decisions. For example, you might need to turn in funds by a certain date to an adoption agency, or to reserve your place in an international volunteer project.
Start Your Crowdfunding Countdown at 90 Days or Less
We recommend setting a deadline of 90 days or less to provide sufficient time for building interest and motivating people to donate quickly. It’s a reasonable duration for focusing your effort to actively manage your fundraiser, and for your beneficiary to look forward to support coming soon.
A deadline date that is too far in the future generates fewer donations overall. For example, a deadline of more than a year away leaves few viewers feeling the necessity of lending immediate support. They may easily forget to participate at a later date.
Raising Public Awareness Takes Time
There’s no minimum duration required, although we suggest at least two weeks. It takes time to get the word out to everyone you know.
In addition, building awareness beyond your own connections is hard to do in a rush. Supporters often wait to see progress before they decide to introduce your cause to their social networks. Make it easy for them by posting new information every few days.
When to Extend Your Deadline
Many fundraising journeys take unexpected turns. When you need to lengthen your fundraiser, extensions of 30 to 60 days are best. They continue to signal the urgency of your need for help. You can always add time again, if needed. There are no limits on how many times you can extend your YouCaring fundraiser.
Here are a few times that extending your deadline makes perfect sense:
If funds raised are far from your goal when the deadline is in 30 days
When funding reaches your goal, yet momentum is still growing around your cause
If a change in your beneficiary’s situation requires an increase to the fundraising goal
A new deadline is important news. Post updates on your fundraiser page and social media to let everyone know about the new timing and reason for it.
Restarting an Expired Fundraiser
If the expiration deadline of your fundraiser passes, don’t worry. You can reopen the campaign at any time. Just open your fundraiser account and create a new deadline that works for your goals.
We know your cause can make a great difference! Our team is ready to help you with every step to online fundraising success.
Now that you know all about using the duration of your fundraiser to achieve your goals, are you ready to get started? Create Your Free Fundraiser today. To find a great cause to support, visit the YouCaring homepage or follow YouCaring on Facebook, Twitter and Google+.