Whether you’re a well-seasoned veteran in fundraising or just a beginner, chances are you will experience some slip-ups and setbacks. The point of any fundraiser is to convince people of the importance of your cause and inspire them to donate, but many fail to be persuasive. Luckily, there are a variety of ways that you can prevent common fundraising mistakes.
We have identified five reasons for fundraising failures with some tips on how to avoid them in order to help ensure that your next online fundraiser will be a success.
1. Not Utilizing Visual Content
Individuals fundraising online frequently miss out on the opportunity to connect with possible donors visually. Quality visual content such as high-resolution photos and videos can help increase the chances for a successful online fundraiser. Instead of using existing content like stock photos, capture your experience with compelling images that embody your cause and exemplify your mission. According to Wyzowl, recent studies have found that 80 percent of people have a tendency to remember what they see, 20 percent are likely remember what they read while only 10 percent tend remember what they hear. Since there are various ways potential donors retain your story, make sure you cover all the bases. Photos and videos are powerful to an audience because they help to tell a story. Your visual content may communicate something to your readers that text may not grasp.
2. Ambiguous Story
An important aspect of your online fundraiser is explaining your story, your needs and the purpose. Having a lack of clarity can confuse people and dissuade them from donating. Your campaign should highlight your story while covering basic details such as what or whom the fundraiser is for, what the donations will go toward, and why you need help attaining your goal. The delivery of your message is imperative when asking for donations, so take time to articulate your mission clearly to readers. To avoid this misstep have a friend, relative or trusted colleague edit your campaign description to guarantee that your message is focused, informative and intriguing.
3. Absence of Social Media Strategy
Another common mistake is when individuals don’t capitalize on the growing influence of social platforms. Social media has transformed how people give so it is important for individuals fundraising online to embrace the Internet’s influence. As stated in Pew Research Center’s 2014 Social Media Update, multiplatform use is growing, with 52 percent of adults using two or more social media sites. Remember that different age groups are attracted to different social platforms. The same study revealed that people who are 18 to 29 years old use Twitter and Instagram more frequently than any other age group; so in order to reach all age groups it is vital to use multiple social platforms to gain the greatest amount of buzz for your campaign. Ask friends, family and co-workers to share your fundraiser on their social platforms as well so that it can reach people outside of your personal network. Lastly, make sure to include a link to your social media platforms, blogs or news articles in your campaign description so your supporters can easily access and share your fundraiser.
4. Lack of Updates
An easy fix to prevent this common fundraising fault is to keep your donors and supporters up-to-date on your fundraiser and your cause with text, photos and videos. Engaging your supporters in a persistent manner will showcase your dedication to meeting your goal. If you’re doing a medical fundraiser the best thing you could do is keep your supporters in the loop on the status of the patient and report any monumental milestones in their progress or to share any hardships that arise throughout the process. Your donors inherently have an interest in your progress since they have invested in your cause themselves. Just as regular communication helps build a friendship, keeping your supporters updated will improve the relationship with your supporters.
5. Missing a Call to Action
A compelling online fundraiser will generate both donations and awareness, but you may not receive either if you don’t make a clear call to action. Many individuals may assume that creating awareness is enough for people to take action. However, most people need a push in the right direction. Your call to action should come after you tell your story in order to direct readers to the next step. A call to action gives readers motivation, specifically to donate, volunteer or spread your campaign. But you don’t want to overwhelm potential donors by asking too much, so keep it short and sweet. Ultimately, the goal is to establish a sense of urgency and to create a response to your campaign in the form of an action.
Without Mistakes We Wouldn’t Learn to Succeed
Use this guide to decrease the possibility of making errors and increase your fundraiser’s chances of drawing the most donations possible.
Be a fundraising success story. Start your YouCaring campaign today!