Writing your fundraiser is one of the most important parts of creating your fundraising page. This is because it is what everyone reads when they first visit your personal page. It describes what/who your fundraiser is for, why you decided to use personal fundraising, how people can help, and where the funds generated will go.
All of this is extremely important to communicate while creating your personal page. But, it is also easy to get to carried away and end up writing way to much, or even writing information that is not really relevant to your fundraiser.
Here are a few very important things that should be included in every fundraiser description.
1. Who or what the fundraiser is for, and why you are raising money for the cause.
2. Why is it important to raise the money?
3. Where will all of the funds generated go to and/or be used for?
One great example of a fundraiser description is on the fundraiser Friend’s of Joel Hensen.
This fundraiser has a simple description, that covers all of the most important information about the fundraiser.
Lets break it down.
First they who the fundraiser is for (Joel) and what is wrong with him, or the reason for the fundraiser (Diagnosed with cancer). They then describe a little bit bout his specific case and some of of Joel’s journey so far. By describing Joel’s journey and current state they are explaining why it is important to raise the money and receive donations. Finally they break down where the generated funds will actually be going to. In this case they are not sure of specifics, but know that Joel does have expensive medical bills, and expensive treatment costs. By adding what they are going to use the funds for will help your donors and supporters feel confident in giving to your