When it comes to fundraising, one of the biggest frustrations is maintaining a steady stream of donations. Most fundraisers will experience a quick and exciting burst of donations right at the start and then struggle to keep the momentum flowing. The crowdfunding model offers tools that traditional fundraising does not. In this post we want to show you how to use those tools to boost your fundraising efforts and increase your donation revenue.
The most common reason for fundraisers losing their momentum or not receiving any donations at all, is lack of communication. Basically, people don’t even know that there is a fundraiser going on. And, if no one knows about your fundraiser how can they donate?
If a fundraiser is struggling to meet the final goal, the solution is usually just to re-think how to spread the word. Here are the crowdfunding tools that will help you reach success.
Utilizing Social Media is Key
Social media allows for you to reach hundreds or even thousands of people who you may not even know! And crowdfunding makes it easy to spread your campaign online. Social media is the perfect place to build your fundraising community. Make sure to continue your use of social media, and to ask your supporters to re-post your cause for their cause. You should try using different types of social media as well. We compiled a list of ways to use social media to enhance your fundraising efforts.
- If you are new to social media, check out our social media terms for beginners and seven social media fundraising tools.
- A great strategy to bring in more donation is to organize a social media contest. This is a fun way to attract more donors to your fundraiser.
- Become a pro at fundraising on specific platforms like Facebook, Twitter, Pinterest, YouTube, and Snapchat and utilize some of our fun social media fundraising ideas.
- Download our ultimate social media crowdfunding checklist for free to learn how to best leverage your online tools.
Try Other Types Of Communication
Even though using the internet and social media to spread your cause is quick, sometimes it is a good idea to try a more simple form of communication. Take some time to write donation letters to the supporters that may not use Facebook or Twitter. You could even print out some posters to pin up in local coffee shops to gain a little more attention. Try creating a personalized URL and a custom hashtag so that people can easily find your crowdfunding campaign later.