One of the often overlooked keys to crowdfunding success is the title of your fundraiser. As with a compelling or memorable movie or book title, a great fundraiser title can attract both attention and donations. A strong fundraiser title should do four things:
- Attract the interest of the general public
- Tell us who the fundraiser is for and why it’s happening
- Convey the tone of your fundraising story
- Contain keywords that make it easy to find
We’ve seen what works and what doesn’t on our platform, and we’ve put together the following suggestions to help you come up with the best possible fundraiser title.
Fundraiser title tips
Try this process to come up with a list of possible fundraiser titles:
- Brainstorm a list of possible titles. Tell your story, writing it down or recording it, then revising the results. Read it out loud, to yourself and to friends. As you work, write down any title ideas that come up. Write down as many as you can – you can edit later. (Bonus: Now you have the first draft of your fundraiser description.)
- Think keywords. What word or short phrase summarizes your campaign or expresses its essence? Use it in your title.
- Name names. Your title should include the first and last name of the individual, or the name of the organization, receiving funds. People seeking to donate money on YouCaring often search for a particular person or cause. Similarly, if your cause is related to a known disaster, consider adding its name to your title. People who are looking to donate money to those recovering from the disaster will be able to find your fundraiser more easily.
- Consider tone. Check that the tone of the title matches the cause you’re campaigning for. Fundraisers for memorials require a respectful tone. Fundraisers for school plays or other such events can get a boost from witty or cute titles.
- Narrow it down. Check your long list of titles against these guidelines, and make a shortlist of five or six frontrunners. Create several variations on each of these. Then run the new list by a few people you trust – especially anyone who’s done fundraising before.
- Make your choice. Once you’ve chosen one title for your fundraiser, check it again to make sure it contains all keywords and names you need to include. On the flip side, can you cut any extraneous words? Sit with your title for a day or two to make sure it feels right. Then move forward knowing you’ve chosen a great fundraiser title.
More keys to crowdfunding success
People use YouCaring’s compassionate crowdfunding platform to raise funds for a wide variety of personal and charitable causes—and we never take a penny for ourselves.
We’re here to help you learn the keys to fundraising success so you can achieve great results. For another infusion of crowdfunding knowledge, check out our fundraising tips page.