Before you start raising money online, it’s important to know how to write a fundraising letter. You need to start reaching out once your fundraiser page is posted. We’re here to help with advice about creating a fundraising appeal letter that will persuade and speak to friends and strangers alike to support your cause.
Write a Fundraising Appeal Letter That Will Drive Donations
Donation requests that lead with compelling and engaging stories are more successful in raising funds.
Your fundraising appeal letter should spell out exactly what your cause is. Don’t be shy about giving details about why you are starting a fundraiser, what you will do with the donations you receive. Tell people how they can help you meet your goal
Tips on How to Write a Fundraising Letter
Address the emotions of your audience in your mission trip fundraising letter. Successful fundraising letters, whether for an adoption fundraising letter or general fundraising letters for donations, need these common elements to build a foundation for success:
Be personal. Write the fundraising letter as if you are talking to a friend. Use personal pronouns (“I, we, they, you”) to engage the reader and strike an emotional chord.
Describe why supporting your cause will make readers feel good. People help because they want to experience good feelings about their giving.
A picture is worth a thousand words. Include photos in your letter, so people can visualize how their support will be used. Mention that more photos and videos are posted on your YouCaring page to increase understanding about your cause.
Make it easy to give. Offering people the ability to pay online is a good way to attract donations. Make sure your crowdfunding website is easy to use, secure and has a good reputation.
Invite people to take action. Don’t be shy about your need to raise funds for your cause and letting people know how they can give.
Our Free Fundraising Platform Helps Make Donation Appeals Effective
Fundraising appeal letters work when they convince readers to take action. Your letter should direct readers to a website that gives more details and offers a secure, convenient way to donate.
When you use YouCaring as the free crowdfunding platform for your cause, you are making the desired action very simple and quick for donors. YouCaring is a unique crowdfunding site that charges no fees for setting up a fundraiser and no fees when withdrawing donated funds. The only costs are the third party credit card processing fees (2.9% + $0.30 cents per transaction) of which YouCaring receives nothing. For more information, check out our no fees page.
Knowing how to write a fundraising letter will go a long ways towards making your campaign a success. When you use YouCaring for your online fundraiser, tell people why. Knowing where every dollar goes is important to donors. Also, they will value that hearing you get to keep more of the money they contribute.
Get more fundraising tips here to learn how YouCaring can help you raise funds for a worthy cause today.