You have decided to create a crowdfunding campaign to raise money for a family member in need of financial assistance. Now that you have created your campaign, added photos and videos, and wrote a compelling campaign description, the next step is to spread the word. Learning how to share your fundraiser can be a difficult task with so many different forms of communication available. Being able to decide which form of communication to use is an important decision. In this post we wanted to help make the decisions a little easier, and even inspire you to get the most out of your crowdfunding campaign by understanding how to share your fundraiser.
The most practical way to share your fundraiser is to move from your close sphere of friends to acquaintances and finally to people you don’t know at all, here’s how.
Reaching your close friends is the easiest. Using word of mouth, emails, text messages, and even social media like Facebook and Twitter to spread the news. Social media is the perfect place to build your fundraising community. Make sure to be direct and to the point with your friends, you can even use them to recruit their friends to support your cause.
Spreading the news to acquaintances is a little bit harder than your close friends. It requires a slightly more official form of communication, like linking Facebook to your crowdfunding campaign. You can even use a fundraising letter or email to get the news out. Try looking online for communities similar to your campaign. For example, if you are raising money for adoption then you can find adoption groups to talk to. There you can find support, ideas for fundraising, and new potential donors.
Getting the news out to everyone else will take the most work and creativity. If your cause can draw enough interest, local news coverage or even having your cause featured in a local newspaper is possible option. Check out these steps for writing a crowdfunding press release. You can also try and have your cause featured on a local radio show. But, if you are planning on trying to gain public coverage of your cause it is very important to create a presentable story that gains the attention of people. It is also important to be sure to give the correct information about your cause.
The most powerful way to raise more donations is to find a creative way to get the word out about your fundraiser. Learn more about how you can reach success with YouCaring’s tips and ideas. Check out our blog for new fundraising tools and inspiration. If you haven’t already, start you free fundraiser today.