Facebook is one of the most popular sites on the internet hosting just under 1 billion users. Everyday millions of people spend hours reading posts about their friends and acquaintances lives. Often times a well written post can be shared hundreds of times amplifying the reach far beyond the originators intentions. With all of the potential that Facebook holds, here is a quick beginners guide to fundraising with Facebook.
Facebook is a very effective fundraising tool, in fact it creates just over 35% of all the traffic coming to our fundraisers. This one fact alone should create a high value for using Facebook to fundraise. Most of the traffic is driven by status updates, with links to a personal fundraising page. This is because a status update is the easiest way to spread news, and is also likely to be seen much more often than an event or a group.
The key to writing an effective status update is to create appeal. Here is a short list of things Too Do, and Not Too Do while writing a status update.
- Make it personal, share a little bit of your story and why you are fundraising.
- Create 2-3 different ones, this will help you to see which one gains the most attention.
- Update 2-3 times a day.
- Add the link to your fundraising page.
- Spam your friends.
- Beg for money.
- Forget to say how a donation will help.
- Tell people how to give.
For more great resources on free online fundraising, check out YouCaring.com, you can also start your own free online fundraiser today!