When hurricanes, tornadoes and fires uproot families from their homes, they suddenly face all kinds of trauma, stressors and chaos. In the aftermath, helping a family in need by collecting funds is a wonderful way to offer support. Here’s how to help a family after a disaster with online fundraising.
The first moments of a tragedy are the time to start raising funds. Friends and neighbors are often unsure how to help a family in crisis, especially when it’s unclear what their recovery will involve. By fundraising while the tragedy is in the news, you catch the attention of people who heard about it and want to help.
Focus on Immediate Needs
Use these three steps to get started. As the family’s road to recovery takes shape, you can always make updates, such as increasing the goal or extending the time frame for accepting donations.
Talk with the family. Inquire respectfully about their stressors and how financial help could ease their burden. Get permission to fundraise on their behalf. Have them designate an appropriate family account for receiving donations.
Choose a fundraising goal that will cover immediate costs and seems reachable within a month or two.
Raise Public Awareness
Think of your audience as family friends who live out of town, along with people who learned about the tragedy on the news.
On your fundraiser page, describe what happened and how the family will use donations. Add photos and video of the family, their home, and the current situation.
Tell everyone know (online and in person) about your crowdfunding cause.
Include the URL of the fundraiser page on flyers and social media messages, so that it’s easy for people to contribute quickly.
Reach local journalists, including anyone who covered the tragedy. Let them know how people can help the family by donating online.
Once you know how to help house fire victims or a family affected by a natural disaster with crowdfunding, don’t be surprised if you start thinking about others who could benefit from online fundraising. People organize YouCaring fundraisers to help families with expenses related to adoption, health, volunteering and much more.