I have seen a 24 hour Facebook campaign work wonders for online fundraising. I should note that the goal is to raise awareness not necessarily get donations. We just had a fundraiser run one this week – not only did they double the amount they raised but they also generated hundreds of followers for any future campaigns. Here are some simple steps for you to follow.
Set up a Facebook group or event. Do this about a week before your campaign. Do not do this at the last minute as you will want to give your friends plenty of notice of what is going on – also they will have time to spread the word.
Invite all your friends to the Facebook group. Ask them to donate their “status” message for 24 hours. Here is an example: Your friend Tina is raising money for an adoption. You might want to write something like this in your message to your friends:
“Most of you know Terry and Jim Johnson. They have been in the process of adopting for 7 months and could use our help. We started a online fundraiser at YouCaring.com to raise money to help them. JANUARY 1, 2012 we are going to be holding a “Help Bring Timmy Home Day” on Facebook to raise money and spread the word. At 1pm on January 1 and going until 1 pm January 2 we are asking everyone to change their Facebook status to ‘Help bring Jimmy Home @ www.YouCaring.com/bringJimmyHome’. It is extremely important we have as many people as possible, so please invite your friends to the group to help – even if they don’t know Jimmy. To make this campaign really be effective, we need as many people as possible. Thank you, for helping bring Jimmy home!”
Ask friends of yours to become administrators to the group so they can invite people. You really cannot have too many administrators, 10 would be great.
Be sure to send out individual messages either through regular Facebook mail or their email account. A lot of people ignore event invitations.
12-24 hours before the event starts, set YOUR FACEBOOK status to: “Help bring Jimmy Home @ www.YouCaring.com/bringJimmyHome”. This will help remind everyone about the event.
Note: This is not a method you want to use when you first start online fundraising. Get some momentum first and some sizable donations. People tend to follow the crowd, if everyone else is giving they will follow suit. For other help in getting started or other ideas, check out this blog.
P.S. As long as your over on Facebook, be sure to check out our page. We have incredible inspiring stories and ideas that will encourage you.